Illustrations for Lapataia Dulce de Leche new flavors packaging (Argentina edition). They are very well known in Uruguay for their classic Dulce de Leche and needed to be reintroduced in Argentina. The owners of Lapataia sought to change the outdated and tired perception and image of the brand and wanted to add other fun flavors of Dulce de Leche. The new product labels had to evoke a fun and, at the same time, good-quality.
Under the Product Packaging section, you will be able to see the labels I designed for all the new Lapataia Dulce de Leche flavors.