This year, I created all the Illustrations for Granja Limay packaging. They are very well known in Uruguay for their fruit preserves, honey, and Dulce de Leche. The owners of Granja Limay wanted to change the old and tired perception and look of the brand. They wanted the new labels to evoke a more upscale and higher-quality/healthy product. After a few months of design research and numerous presentations, we were finally able to agree on a look inspired by the Vintage/Antique Botanical drawings of the 17th-18th centuries.
Under my Product Packaging section, you will be able to see the labels I designed for all the amazing Granja Limay products.
Illustrations for Lapataia Dulce de Leche new flavors packaging (Argentina edition). They are very well known in Uruguay for their classic Dulce de Leche and needed to be reintroduced in Argentina. The owners of Lapataia sought to change the outdated and tired perception and image of the brand and wanted to add other fun flavors of Dulce de Leche. The new product labels had to evoke a fun and, at the same time, good-quality.
Under the Product Packaging section, you will be able to see the labels I designed for all the new Lapataia Dulce de Leche flavors.
Importers of several Italian and French wines sold in Whole Foods asked for a total rebrand of their labels, but they never came to fruition. These are some of the illustrations I created for the logos and labels. They were liked very much by everyone on the team. Maybe in the near future I will have the chance to bring them back.